Repêchage also takes part in in-room amenities programs, for example, offering products as part of a Repêchage Wellness Program at Trump International Beach Resort Miami. “Many of the spas and resorts have included these Starter Kits into the price of their facials,” Sarfati said. Each kit contains five daily facial care products, allowing clients to maintain their skin routine on vacation and when they go home. The brand now offers six starter collections, formulated to pair with the brand’s six signature facials to make product recommendations easy for spa estheticians. “We’ve found it to be advantageous to cater to spas, resorts and hotels by providing guests with our starter kit to purchase,” she said. Sarfati said she found that, when clients are traveling, they typically don’t purchase full-size products. This introduces the massage client to skin care, and provides the spa and hotel with an increase in standard retail business.” “So, for us, to create a real game changer for the hotels and their spas was to offer training for the massage therapists around providing a 360-degree wellness experience by including skin care in their treatment. “In most spas, 70% of their revenue comes from massage services, not from facials,” she said. Traditionally, most hotel spas have a higher percentage of massage rooms than facial treatment rooms and also do very low numbers in retail sales, Sarfati said. Lydia Sarfati, founder and CEO of Repêchage, said she sells Repêchage skin-care products at luxury spas and hotels including The Spa at the PGA National Resort in Palm Beach Gardens, Florida and the Conrad Spa at the Conrad in Ft. “The spas also provide us with a physical space where customers can interact with the product and receive advice from our therapists, so we are able to offer the 360 experience,” she said. “It’s important to us that our products can be enjoyed in both a spa setting and at home,” Graham said. Soho House members now can book a Soho Skin facial that uses products from the company’s owned skin-care range. The products launched online to members in July 2022, and in the fall, they became available to the wider public online, as well as at Soho House’s Cowshed spas and Bloomingdale’s. “Members and guests were able to try and use the products and provide feedback ahead of the full retail range,” said Sarah Graham, head of communications at Soho House. In February 2022, members club Soho House introduced in its rooms Soho Skin amenity kits, featuring an edit of seven products from the beauty brand’s full range. Additionally, skin care from Biologique Recherche is sold both in the hotel’s spa and in RoomBar. Lara Devgan, a plastic surgeon based in NYC, with whom the Equinox Hotel Spa has collaborated to offer an exclusive facial. One of the beauty product lines sold in RoomBar is from Dr. RoomBar products are hand-selected to drive results and fit in with a high-performance lifestyle. “It solidifies our innovative position that beauty and wellbeing are all-encompassing,” Patterson said. She added that guest feedback and frequent interaction with RoomBar beauty items confirm that the company is meeting a need. “The sales on beauty products represent around 60% of our total RoomBar revenue, and we average roughly $55,000 a month in total revenues from this area alone,” Patterson said. In terms of product sales, Patterson said beauty revenue is now neck-and-neck with the hotel’s food and beverage retail revenue. “This starts in your room, and having over 80 options for beauty, wellness, nourishment and lifestyle items at your fingertips is the ultimate luxury,” she said. She added that Equinox Hotels aims to provide a luxury lifestyle experience and create environments where guests can be the best versions of themselves. “Our vision for the RoomBar was to create a one-stop shop to provide our ecosystem of products to guests who want to not only look good but also feel good,” Patterson said. In its RoomBar, the hotel carries over 80 products inclusive of supplements, proprietary teas, tinctures, sexual health products, beauty treatments, snacks, beverages and workout wear. “We flip the traditional minibar on its head,” said Ara Patterson, vp of food, beverage and spa at Equinox Hotels. With perhaps the most robust offerings, Equinox Hotels provides its guests with RoomBar, a beauty-stocked minibar filled with a range of essentials for sleep, skin care and sexual wellness. RoomBar in-room minibar at Equinox Hotels
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |